Thiamidol is Beiersdorf's patented active ingredient for reducing hyperpigmentation. In 2019, while working at LHD, I designed the visual identity for this proprietary technology.
Inspired by the visual language of scientific research, the hexagonal symbol reinforces the ingredient's dermatological expertise. Three shades of grey represent the gradual reduction of pigmentation and the transition towards a more even-looking skin tone. The result is a distinctive recognition mark used consistently across the Eucerin product portfolio.
